He received his PhD from the University of California at Berkeley in 1973. He was at Case Western Research University before joining Texas A&M in 1981. He is an economic anthropologist with interests in the evolution of market institutions in medium-range Third World towns. More recently, he has focused on the impact of market developments on the viability of town centers in industrial societies. Fieldwork has taken him to the Philippines, India, and Germany. His research has been published in three monographs and more than 25 journal articles and book chapters. His work has appeared in American Ethnologist, Human Organization, Journal of Anthropological Research, and a number of other publications. He has been the editor of five books. His research has been supported by the ford Foundation, the Indo-European Fellowship Program, Fulbright-Hays, and the National Science Foundation. He served as the senior editor of Research in Economic Anthropology and is a member of the Editorial Board of the Journal of International Consumer Marketing. He is the recipient of the University Level Distinguished Teaching Award.