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Natasha Abeya ’03

Profile photo for Natasha Abeya
Strategic Partnerships Lead
Areas of Speciality
  • Marketing
  • Energy
Contact
  • natasha.abeya@shell.com
  • Shell Houston, TX

Bio

Natasha is the Strategic Partnerships Lead for Shell in Houston. Shell is a global group of energy and petrochemical companies with the aim to meet the world’s demand for energy in economically, environmentally and socially responsible ways. Natasha is responsible for the strategy of key business partnerships and sponsorship programs, including Penske Racing and the New Orleans Jazz & Heritage Festival.

Prior to her current role, Natasha’s various roles included the management of a set of global marquee partnerships, such as National Geographic, NBCUniversal, New York Times and Bloomberg Media, that delivered brand strategies and brought the Shell brand to life through partnerships and activations. She was also responsible for the development and delivery of both regional and global marketing strategies that helped achieve the growth objectives for Shell’s research and technology development commercial business. While at Texas A&M, Natasha held the position of President of Lambda Pi Eta and was involved in SCA, Big Event and The
Association of Former Students.

In her spare time, Natasha enjoys watching and attending sporting events and spending time with her friends and family. She is on the Leadership Council and Chair of Marketing and PR for the Young Survival Coalition of Houston. She is a member of Women in Sports and Energy, the American Marketing Association, the International Association of Business Communicators, The Marketing Leadership Council, Women’s Energy Network, HYPE – Houston, and The Association of Former Students.

Natasha has expertise in the areas of marketing, energy, and brand management.

Find Natasha on LinkedIn.